There has been a shift in the last few years, in the way consumers look at hair and scalp care. Becoming more and more expert, consumers know that scalp health is important for beautiful hair. Moreover, they are now better informed about ingredients, professional hair treatments and aware of what can cause long term damage to their hair and scalp (UV, heat, pollution, diet, …).

Little sister of "Skin cycling" trend, "Hair cycling" responds to the demand of specific hair products answering to individual needs. This regular routine may evolve seasonally or with phases of life.

Hair Cycling is a new hair care routine where consumers regularly rotate between hair and scalp products that they use to achieve results that are specifically optimized for their hair. Hair Cycling changes the consumer routines but answers tailor routines.

AT THE HEART OF THE HAIR CYCLING ROUTINE

Hair cycling is about using the RIGHT PRODUCT AT THE RIGHT TIME, vs. layering products over each other.

It's not just a trend but as real advantages:

• The hair and scalp can benefit from different kinds of ingredients and formulations depending on their current state and needs

• Recommended to almost everyone

• Avoid too many products on scalp with rest days

This concept is also driven by consumers' EDUCATION about the need of scalp care in order to have a balance between wash and rest days and to let the scalp produce natural oils to protect the hair. This will help customers to identify and meet their specific needs by recommending good products. Moreover, Hair Cycling implies a BROADER product range: multiple products but now products last longer, so it’s economically equivalent for the consumer. This is an opportunity to offer seasonal products: UV, salt and chlorine protection, adapted care for extreme cold days, hair loss cure, … . This TRENDY image answers the scalp skinification trend and healthy hair trend, allowing tailored consumer routine picking in various ranges and discovering new products and new textures.

Which kind of products are expected?

Dive into Seppic HAIR CYCLING ROUTINE based on 3 steps: DETOX, REPAIR, TREAT.

DETOX

Stimulate blood circulation, purify the scalp and remove pollutants, excess sebum and accumulated cosmetics! The scalp breathes, preventing it from becoming oily too quickly, through scalp scrub, clarifying shampoo, replenishing conditioner, …

Let's focus on shampoo for scalp exfoliation, protection & oxygenation.

• MILD SURFACTANTS to reduce irritations for clean beauty

• PROTEOL™ OAT PF (Sodium Cocoyl Oat Amino Acids): Anionic surfactant obtained by acylation of amino acids characteristic of oat. Its foaming ability is greater than conventional anionic surfactants, even in difficult conditions (hard water, sebum oil) without the defattening effect from other anionic surfactants like SLES. Its thick lamellar structure helps to get a stable, rich and creamy foam with an onctuous texture. PROTEOL™ OAT PF is less aggressive than SLES, great to respect the scalp!

• PROTEOL™ APL HEF (Sodium Cocoyl Oat Amino Acids): Anionic surfactant obtained by acylation of amino acids characteristic of apple, providing an abundant foam texture (thick, long lasting & easy rinsing). Respectful for the skin with an excellent tolerance and sensoriality, PROTEOL™ APL HEF does not alter the barrier function of the stratum corneum for a very gentle cleansing.

• Solutions for MORE SENSORIAL FOAMS

• SEPIMAX ZEN™ (Polyacrylate Crosspolymer-6): Multifunctional powder polymer to thicken and texturize any galenics. It increases the foam density and stability for a softer and creamier foam.

SEPIMAX ZEN™ is also a great choice for physical & chemical exfoliation solutions thanks to its particles suspension properties and its compatibility with dermo stressful active ingredients in every galenics.

• SEPINOV™ EMT 10 (Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer): Versatile thickening-stabilizing-texturizing powder polymer. It boosts foaming capability and stability for a softer and creamier foam.

• Additional BENEFITS

• ALARIANE™ CV (Aqua/Water, Butylene Glycol, Alaria Esculenta extract): Extract from Alaria Esculenta (Irish Wakame), a brown seaweed known for its superfood properties. With a specific phytochemical composition rich in sugars and free amino-acids like alarine, ALARIANE™ CV has a double scalp protective action: protection of hair follicles cells and scalp lipids from exposome, against pollution and oxidation.

• SEPITONIC™ M3.0 (Magnesium Asparatate, Zinc Gluconate, Copper Gluconate): Mix of essential minerals vectorized with the help of Gluconate and Asparate, providing cellular and tissue oxygenation, protecting against indoor pollution with antiglycation and antioxidant properties. SEPITONIC™ M3.0 stimulates tissue metabolism with immediate availability of oxygen to the skin and has a chrono-energizing effect.

Discover our SEA SALT SCALP CLEANSING SCRUB (AS40186A) (opens new window), a deep cleanser for oily hair and scalp.

REPAIR

Focus on strengthening and revitalizing hair, regenerate hair fibers, through repairing pre-shampoo,hair bonding shampoo, restorative conditioner and mask, nourishing oil and serum, …

Let's focus on masks and conditioners.

• SENSORIAL TEXTURES

• SOLAGUM™ TARA (Caesalpinia Spinosa Gum): Elegant natural thickener from Caesalpinia Spinosa. Its optimized performance boosts viscosity and helps to achieve a pleasant feel with an excellent compatibility with anionic and cationic ingredients. This non ionic natural gum brings a gain of viscosity and stability similar to Hydroxyethylcellulose while improving the appearance! Indeed, SOLAGUM™ TARA offers a better naturality and sensory profile than Hydroxyethylcellulose, with better performance.

• SIMULQUAT™ HC 305 (Acrylamidopropyltrimonium Chloride/Acrylates Copolymer and Isohexadecane and Coceth-7): Cold-processable multifunctional cationic rheological modifier. It creates an infinite range of textures (from sprayable to thick texture) with a conditioning effect. SIMULQUAT™ HC 305 is the ideal polymer to meet the needs of dry, damaged, hard to comb hair, by improving hair condition with immediate effect and protecting the hair fiber from heat damage.

Seppic TIPS: Boost the viscosity of your formulation thanks to the synergistic effect between SIMULQUAT™ HC 305 and SOLAGUM™ TARA with hair care benefits!

• EMOGREEN™ HP 40 (C15-19 Alkane - Hydrogenated Polyfarnesene): 100% bio-based texturized emollient, sustainable alternative to silicones & synthetic oils.

Discover more about the benefits of EMOGREEN™ HP 40 in hair care here (opens new window)!

• Additional BENEFITS for BEAUTIFUL HAIR

• XYLISHINE™ C (Xylitylglucoside - Anhydroxylitol - Maltitol - Xylitol - Pelvetia canaliculata Extract): Seaweed & sugar derivatives complex technology.

Learn more about the action of XYLISHINE™ C on scalp and hair fiber with visible effects here (opens new window).

Explore our SUBLIME HAIR MASK (EU07747) (opens new window). for a pure moment of care with this rinsed-off mask.

TREAT

Target specific needs (volume, oily scalp, dry scalp, colored hair, …) or prep hair for styling (curly hair, thermoprotection, …) through shampoo, conditioner and mask, serum, styling jelly, spray or milk, …

Letls focus on fluid emulsions and oily formulas.

• FLUIDITY to reach the scalp

• FLUIDIFEEL™ EASY (Lauryl Glucoside, Myristyl Glucoside, Polyglyceryl-6 Laurate): Natural cold processable O/W emulsifier. This expert for sprayable, fluid and very fluid formulas has a light and soft touch, bare skin sensation. FLUIDIFEEL™ EASY provides very white & shiny emulsion, comfortable feeling of emolliency during application without being heavy, very light and soft afterfeel while offering a very good compatibility with all types of oil.

• MONTANOV™ L (C14-22 Alcohols & C12-20 Alkyl Glucoside): Green versatile O/W emulsifier for a wide range of textures from spray to butter. As a promoter of liquid crystals which biomimics the lipid bilayer of cellular membrane, it helps to stabilize the emulsion while emulsifying all types of oils for an ultra-soft light texture.

• FLUID to OILY

• EMOSMART™ / EMOGREEN™ range: Emollients, alternative to silicone oils, offer a wide sensory range! From evanescent and gliding touch to comfortable afterfeel, they provide a sensory cascade that helps to play with the sensations!

Dive into this range of emollients here (opens new window)

• EMOGREEN™ HP 40 (C15-19 Alkane - Hydrogenated Polyfarnesene): With the several benefits in hair care here (opens new window)!

• FIGHT seborrheic dermatitis

• LIPACIDE™ C8G (Capryloyl Glycine): Glycine biovector inhibiting germs responsible of dandruff, fights seborrheic dermatitis. LIPACIDE™ C8G regulates desquamation, removes scalp irritation and controls sebaceous secretion from the 1st month!

Discover our HAIR SERUM BASE (EU07579) (opens new window), a customizable cold process base serum without silicones and our PRECIOUS HAIR OIL (EU07746) (opens new window) to nourish and sublimate the hair.

Want to know more? Don't hesitate to discuss with us through our chat!